The goal
Fareena has exported Japanese cars, trucks, machinery and parts since 1996. Buyers around the world needed to find the right vehicle quickly, see prices in their own currency and reserve it with confidence, even on slower connections.
What was built
- A full stock catalogue with search by make, body type, year, price and more
- Separate ranges for cars, trucks and buses, construction machinery and auto parts
- Live multi-currency pricing, including vehicle reservation
- A custom Chrome extension that turns auction listings into draft products in one click
- Deep speed work: smart caching, delayed scripts, lighter images and a phone-first hero
The result
The site reached an A grade on GTmetrix at 97%, and auction listings no longer need retyping by hand.
